SONIC CHIHUAHUA at the Turn of the Year

As of today, the December issue of the SONIC CHIHUAHUA is ready to go out the door and to a mailbox (or eagerly awaiting open hand) near you!

So how are things going, eight issues in, with my little zine?

Well, frankly, WELL.

I will be the first to admit that restarting this zine after a twenty-nine-year hiatus was an impulsive lark. It was a decision that I made quickly, even if the seeds of that decision had been planted and quietly sprouting for a couple of years or so. And for the first couple of issues this spring, I was very much feeling my way (again) around the mechanics and logistics of putting a project like this together.

Every month. With paper and black pens and scissors and an adhesive roller.

The first issue ended up being almost twice as long as I’d intended, but it was a good length and is one I’ve stuck with. Figuring out the layout of the zine and the formatting of the content that was printed involved a fair bit of trial-and-error, but I got there. During our pandemically deprived social life, the Sonic Chihuahua became my new Friday night jam, and I loved it.

And even better was the reaction I enjoyed from nearly everyone I sent it to: excitement, enthusiasm, eager support, encouragement. Even, occasionally, someone giving me money for it! (Though financial contributions have always been optional.) There were even a couple of months when the income earned from the zine surpassed the royalties earned on my books!

And the zine grew. Oh wow, did it grow. The distribution, which wasn’t small to begin with, is half again larger than it was when it started, and now I have regular contributors sending me wonderful content to include. I’m loving that!

Without putting too fine a point on it, the Sonic Chihuahua has been, for me, exactly what I needed, exactly when I needed it. And I’ve heard from several readers that it has been what they needed, too, and this also makes me quite happy.

In November, Han and I went to Zine Fest Houston. I’d never attended before and was thrilled that Sonic Chihuahua got in. The event itself was excellent — it was a gorgeous day with perfect weather, the fest was in an open-air warehouse space that caters to arts events, the organizers were totally on the ball, and the crowds were big enough for Han and me to be busy all afternoon but not so thick that we felt unsafe. (And yes, we wore masks.) It was a delightfully good day, and we got to browse around and see dozens of other zinesters and their work. I learned a lot.

  1. For one thing, our little zine was well-received. That’s always nice.
  2. For another thing, there’s a whole bunch of incredible indie and self-publishing and artwork happening out there, and it’s well worth checking out.
  3. And finally, our production schedule is way aggressive! 

Putting an issue out there once a month, turns out, is rather more frequent than most zinesters are doing. (In fact, we encountered maybe none who were, besides us.) Add to that the increasing costs to produce the paper zine, and the fact that a few of my readers have told me they don’t always finish reading it before the next issue comes (there’s a LOT in each one, y0), and the other fact that I would really like to finish at least one of the novels I’m currently writing… 

You can see where this is going, can’t you? I’ve decided that in 2022, volume 3 of the Sonic Chihuahua will come out every other month instead of every month. I’ve also standardized subscription rates — for those who wish to pay for it — and even added a limited digital option (by subscription only). All of this feels like the right direction to go in, for various reasons which are boring but which I’m happy to expound upon if people want me to. (Leave your questions in the comments, if you have them.)

You’ll see the same awesome content as before. You’ll just have more time to enjoy it before the next issue comes out. Also look for more art in the zine, starting with December’s issue this week.

So on balance, I would say the zine has been a highly worthwhile project for me personally and highly appreciated by those who read it, and therefore I will keep making it. Woot! Thank you to everyone who has subscribed and/or read and/or shared photos of the zine on their social media. I appreciate all of this more than you know!

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